@unmarketing

Can anyone give me the backstory about the #qantasluxury geekalanche happening right now?

10:24PM Mon, November 21 2011

@isobelroe Brisbane

qantas tweeted a comp to win a prize, and you were supposed to tweet your greatest luxury wish on a flight. Then THIS happened!

10:26PM Mon, November 21 2011

@ArrowRiverCat Arrowtown

http://t.co/0MDKcbuF

10:26PM Mon, November 21 2011

@cenkbaban sydney

Qantas misjudged the public sentiment & ran a small competition which backfired, resulting in outpouring of negative reactions

10:27PM Mon, November 21 2011

@squirrellykoala Ontario, Canada

Unfair Qantas lockout. Silent on Twitter throughout stupid lockout. Now Twitter competition to win 30 buck PJs

10:27PM Mon, November 21 2011

@KaelaJael Australia

a comp where u needed to use that hashtag to describe what QL is. Quickly got hijacked in a very big way.

10:27PM Mon, November 21 2011

@Megbomb iPhone: 34.0897...

it was a promo campaign started by Qantas (giving away pajamas!) - it has since been hijacked and adopted sarcastically... :)

10:27PM Mon, November 21 2011

@prforsmallbiz New Jersey/South Florida

Here you go #qantasluxury http://t.co/fZIx3Vox

10:27PM Mon, November 21 2011

@koalasaucegirl Toronto

That's a thing? Those are words?

10:27PM Mon, November 21 2011

@PlasticDiaries

It is just a competition @QantasAirways is running #qantasluxury. In true aussie style, everyone has turned on them!

10:27PM Mon, November 21 2011

@dansSEM101 Sydney

New marketing Campaign by Qantas to engage Social Community - In light of current labour strikes, and bad service issues.

10:27PM Mon, November 21 2011

@AliciaRich Sydney

yep - this dispute happened http://t.co/RrjsibA2 followed by this tweet http://t.co/m9gjQRey, which lead to the geekalanche!

10:28PM Mon, November 21 2011

@danellew

Labour disputes, grounding their entire fleet, leaving ppl high & dry - not good customer relations right now

10:28PM Mon, November 21 2011

@myopinionmate

Read @QantasAirways tweets. When corporations try to use social media for promotion and it all goes wrong

10:28PM Mon, November 21 2011

@danellew

So I guess customers find the idea of #qantasluxury rather contradictory...

10:28PM Mon, November 21 2011

@Schnicka

Well put! cc: @unmarketing

10:28PM Mon, November 21 2011

@AliciaRich Sydney

plus qantas then made a statement that comp was part of it's "ongoing social media strategy"

10:29PM Mon, November 21 2011

@gilbertho Melbourne, Australia

It's too long to fit 140 chars, but basically service standards has fallen + they grounded their planes during a pay dispute.

10:34PM Mon, November 21 2011

@KyRokas

RT: @mumbrella Qantas in new social media fail with #QantasLuxury hashtag backlash http://t.co/KJnDV0kq

10:35PM Mon, November 21 2011

@cenkbaban sydney

@unmarketing thank you, you got only 140 to be succint :-)

10:35PM Mon, November 21 2011

@kiwinerd Toronto, Canada

does this help? http://t.co/CNybcwzZ

10:50PM Mon, November 21 2011

@bernadettejiwa Australia

http://t.co/WKg1XaR1 http://t.co/4b37PHEx Bad timing all round. Lipstick on a pig.

12:08AM Tue, November 22 2011

@yetibetinat somewhere in Colorado normally

http://t.co/xxqPjmgL

1:34AM Tue, November 22 2011

@desigurrl SF Bay area, CA, USA

http://t.co/zb1cTxDn

2:32AM Tue, November 22 2011

@FrancisMcCarthy Sydney, Australia

A good summary here, Scott: http://t.co/7GGLUZ9R

3:01AM Tue, November 22 2011

Anonymous

Replyz collects and amplifies questions from around the web, allowing a wider audience to answer them.

Can anyone give me the backstory about the #qantasluxury geekalanche happening right now?

qantas tweeted a comp to win a prize, and you were supposed to tweet your greatest luxury wish on a flight. Then THIS happened!

http://t.co/0MDKcbuF

Qantas misjudged the public sentiment & ran a small competition which backfired, resulting in outpouring of negative reactions

Unfair Qantas lockout. Silent on Twitter throughout stupid lockout. Now Twitter competition to win 30 buck PJs

a comp where u needed to use that hashtag to describe what QL is. Quickly got hijacked in a very big way.

it was a promo campaign started by Qantas (giving away pajamas!) - it has since been hijacked and adopted sarcastically... :)

Here you go #qantasluxury http://t.co/fZIx3Vox

That's a thing? Those are words?

It is just a competition @QantasAirways is running #qantasluxury. In true aussie style, everyone has turned on them!

New marketing Campaign by Qantas to engage Social Community - In light of current labour strikes, and bad service issues.

yep - this dispute happened http://t.co/RrjsibA2 followed by this tweet http://t.co/m9gjQRey, which lead to the geekalanche!

Labour disputes, grounding their entire fleet, leaving ppl high & dry - not good customer relations right now

Read @QantasAirways tweets. When corporations try to use social media for promotion and it all goes wrong

So I guess customers find the idea of #qantasluxury rather contradictory...

Well put! cc: @unmarketing

plus qantas then made a statement that comp was part of it's "ongoing social media strategy"

It's too long to fit 140 chars, but basically service standards has fallen + they grounded their planes during a pay dispute.

RT: @mumbrella Qantas in new social media fail with #QantasLuxury hashtag backlash http://t.co/KJnDV0kq

@unmarketing thank you, you got only 140 to be succint :-)

does this help? http://t.co/CNybcwzZ

http://t.co/WKg1XaR1 http://t.co/4b37PHEx Bad timing all round. Lipstick on a pig.

http://t.co/xxqPjmgL

http://t.co/zb1cTxDn

A good summary here, Scott: http://t.co/7GGLUZ9R

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Replyz collects and amplifies questions from around the web, allowing a wider audience to answer them.

Can anyone give me the backstory about the #qantasluxury geekalanche happening right now?

qantas tweeted a comp to win a prize, and you were supposed to tweet your greatest luxury wish on a flight. Then THIS happened!

http://t.co/0MDKcbuF

Qantas misjudged the public sentiment & ran a small competition which backfired, resulting in outpouring of negative reactions

Unfair Qantas lockout. Silent on Twitter throughout stupid lockout. Now Twitter competition to win 30 buck PJs

a comp where u needed to use that hashtag to describe what QL is. Quickly got hijacked in a very big way.

it was a promo campaign started by Qantas (giving away pajamas!) - it has since been hijacked and adopted sarcastically... :)

Here you go #qantasluxury http://t.co/fZIx3Vox

That's a thing? Those are words?

It is just a competition @QantasAirways is running #qantasluxury. In true aussie style, everyone has turned on them!

New marketing Campaign by Qantas to engage Social Community - In light of current labour strikes, and bad service issues.

yep - this dispute happened http://t.co/RrjsibA2 followed by this tweet http://t.co/m9gjQRey, which lead to the geekalanche!

Labour disputes, grounding their entire fleet, leaving ppl high & dry - not good customer relations right now

Read @QantasAirways tweets. When corporations try to use social media for promotion and it all goes wrong

So I guess customers find the idea of #qantasluxury rather contradictory...

Well put! cc: @unmarketing

plus qantas then made a statement that comp was part of it's "ongoing social media strategy"

It's too long to fit 140 chars, but basically service standards has fallen + they grounded their planes during a pay dispute.

RT: @mumbrella Qantas in new social media fail with #QantasLuxury hashtag backlash http://t.co/KJnDV0kq

@unmarketing thank you, you got only 140 to be succint :-)

does this help? http://t.co/CNybcwzZ

http://t.co/WKg1XaR1 http://t.co/4b37PHEx Bad timing all round. Lipstick on a pig.

http://t.co/xxqPjmgL

http://t.co/zb1cTxDn

A good summary here, Scott: http://t.co/7GGLUZ9R

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