Can anyone give me the backstory about the #qantasluxury geekalanche happening right now?
qantas tweeted a comp to win a prize, and you were supposed to tweet your greatest luxury wish on a flight. Then THIS happened!
Qantas misjudged the public sentiment & ran a small competition which backfired, resulting in outpouring of negative reactions
Unfair Qantas lockout. Silent on Twitter throughout stupid lockout. Now Twitter competition to win 30 buck PJs
a comp where u needed to use that hashtag to describe what QL is. Quickly got hijacked in a very big way.
it was a promo campaign started by Qantas (giving away pajamas!) - it has since been hijacked and adopted sarcastically... :)
It is just a competition is running #qantasluxury. In true aussie style, everyone has turned on them!
New marketing Campaign by Qantas to engage Social Community - In light of current labour strikes, and bad service issues.
Labour disputes, grounding their entire fleet, leaving ppl high & dry - not good customer relations right now
Read tweets. When corporations try to use social media for promotion and it all goes wrong
So I guess customers find the idea of #qantasluxury rather contradictory...
plus qantas then made a statement that comp was part of it's "ongoing social media strategy"
It's too long to fit 140 chars, but basically service standards has fallen + they grounded their planes during a pay dispute.
thank you, you got only 140 to be succint :-)