@samita_shah Mumbai India

How do books get priced? Why are Indian bestsellers priced around 100 while other Indian names, incl the non-famous ones, more expensive?

11:41AM Tue, January 10 2012

@blahssome

I think in India the low price is a big reason why certain books become bestsellers.

11:43AM Tue, January 10 2012

@ckguruprasad Bangalore

Its a conscious marketing strategy. At 100 many more people can buy it. Trend started by Chetan Bhagat.

11:45AM Tue, January 10 2012

@samita_shah Mumbai India

I suspected that but then shdnt it encourage less famous names to retail at lower prices too?

11:49AM Tue, January 10 2012

@blahssome

I've seen tons of books which retail at 100 bucks but not everything works. More like a necessary but not sufficient condition

12:05PM Tue, January 10 2012

@girishmallya

@ssawardekar only reason. And even after that nos are dismal.

12:06PM Tue, January 10 2012

@samita_shah Mumbai India

I guess so.

12:07PM Tue, January 10 2012

@samita_shah Mumbai India

Looks like it

12:22PM Tue, January 10 2012

Anonymous

Replyz collects and amplifies questions from around the web, allowing a wider audience to answer them.

How do books get priced? Why are Indian bestsellers priced around 100 while other Indian names, incl the non-famous ones, more expensive?

I think in India the low price is a big reason why certain books become bestsellers.

Its a conscious marketing strategy. At 100 many more people can buy it. Trend started by Chetan Bhagat.

I suspected that but then shdnt it encourage less famous names to retail at lower prices too?

I've seen tons of books which retail at 100 bucks but not everything works. More like a necessary but not sufficient condition

@ssawardekar only reason. And even after that nos are dismal.

I guess so.

Looks like it

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Replyz collects and amplifies questions from around the web, allowing a wider audience to answer them.

How do books get priced? Why are Indian bestsellers priced around 100 while other Indian names, incl the non-famous ones, more expensive?

I think in India the low price is a big reason why certain books become bestsellers.

Its a conscious marketing strategy. At 100 many more people can buy it. Trend started by Chetan Bhagat.

I suspected that but then shdnt it encourage less famous names to retail at lower prices too?

I've seen tons of books which retail at 100 bucks but not everything works. More like a necessary but not sufficient condition

@ssawardekar only reason. And even after that nos are dismal.

I guess so.

Looks like it

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